MEMBER NEWS ANNOUNCEMENTS
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SRB Communications Wins 2019 Supplier of the Year Award from the National Minority Supplier Development Council (NMSDC) 

October 16, 2019

SRB Communications, a Washington, D.C. based advertising and marketing firm, has won the prestigious 2019 Supplier of the Year Award from the National Minority Supplier Development Council (NSMDC).

SRB Communications won in the Class II category (businesses with $1 million to $10 million in revenue) at the organization’s annual conference at the Georgia World Congress Center in Atlanta. The award recognizes outstanding minority businesses enterprises for their business growth and development, operational success, support for other minority businesses and participation in the community.

SRB qualified for the honor by being one of 16 regional winners across four categories defined by the company’s annual revenue. Those regional winners automatic qualified for the national award. SRB Communications was nominated by Pepco Holdings – an Exelon company, one of the agency’s Fortune 100 clients since 1996.

Dr. Sheila Brooks, president and CEO of SRB Communications, offered congratulations to all the award winners, both regional and national.

“It is an incredible honor to be recognized in this way by the NMSDC,” she says. “It is a tribute to not only our hard working and dedicated staff, but our corporate clients. They made this award possible.”

SRB Communications is a full-service advertising, marketing and PR agency in Washington, D.C., with satellite offices in Baltimore and Manhattan, New York. The boutique agency specializes in multicultural markets, public relations, media relations, community outreach and broadcast production. We are storytellers who deliver integrated advertising solutions through all media channels. For more information visit www.srbcommunications.com.



Calling All Secret Artists of Adland!

September 6, 2019

Submissions are now open for OUTFRONT Media’s Art Competition OUTFRAME! OUTFRONT Media, one of the largest out of home companies, is giving YOU the opportunity to have your art displayed for all of America (or most of it!) to see. We want to celebrate and recognize artists in the Adland world by inviting them to create and share their own art aside from their everyday client work.

From now until October 1, creative professionals at an advertising agency or for a brand, are welcome to submit their very own artwork for the chance to have it displayed on OUTFRONT Media digital billboards across America during the holiday season! Combining the power of out of home advertising and the power of good, OUTFRONT will also provide the chosen artist with media to support a charity of his/her choice during the month of January.

In order to be considered, artists must submit unpublished entries created using one of the following materials or mediums: watercolors, pencil and charcoal, acrylic, drawing, pastels, oils, mixed media, photography, video, and digital.

To find out more about the competition & submit your passion art, visit OUTFRAME. Follow @OUTFRAME2019 on Instagram to keep up to date with the contest.

We’re excited to see what you create – show us your best work!  

OUTFRAME’s inaugural year will be judged by the following esteemed group: 

  • Shepard Fairey, Artist and Founder of Obey Clothing and Studio Number One
  • Kate Stanners, Chairwoman and Global Chief Creative Officer at Saatchi & Saatchi
  • Joe Sciarrotta, Deputy Chief Creative Officer, Worldwide at Ogilvy
  • Juliana Cobb, Group Creative Director at Droga5
  • Jed Selkowitz, Chief Marketing Officer of Americares
  • Jeff Benjamin, Brand R&D Consultant
  • Doug Jaeger, Partner at JaegerSloan Studio
  • Eddy Herty, National Creative Director of OUTFRONT Media

Dr. Sheila Brooks Wins Two National Coveted Awards in Less Than 24 Hours Apart

August 28, 2019

Dr. Sheila Brooks, Founder, President and CEO of SRB Communications, a full-service boutique advertising, marketing and public relations agency in Washington, D.C., has won two coveted national awards: the National Association of Black Journalists’ (NABJ) 2019 Ida B. Wells Award and the Cinderella to CEO Award.

The NABJ Ida B. Wells Awards is given to an individual who has made outstanding efforts to make newsrooms and news coverage more accurately reflect the diversity of the communities they serve. It has been long applauded as one of the top recognitions of the 44-year-old national journalism organization.

The award is named in honor of Ida B. Wells, the distinguished journalist, fearless reporter and Black feminist who led an anti-lynching crusade in the United States in the 1890s. Dr. Brooks was presented with this award during the Hall of Fame Luncheon at the annual NABJ Convention & Career Fair in Miami, Florida on Fri., August 9.

#NABJ19 was also the 30th year production of the NABJ Student Projects, which Dr. Brooks founded. This program is a one-week, intensive training experience during the convention, where students are given hands on experience in their desired fields of print journalism, broadcast journalism and public relations.

“I am genuinely honored and humbled to receive the prestigious Ida B. Wells Award from NABJ,” said Dr. Brooks. “We are each given gifts to use in our lives. Mine is to serve others as a steward dedicated to mentoring young journalists and entrepreneurs.”

The Cinderella to CEO™ Awards features 36 women who have “inspiring, modern tales of transformation, changing the world for the better.” Of the 36 finalists, nine category winners were selected along with one grand prize winner. This unique award ceremony was inspired by the book “From Cinderella to CEO” and the morals that are found in the classic fairy tales that we all know so well.  

Dr. Brooks was a winner in the “Beauty and the Beast” Award Category, in which the nominees have demonstrated outstanding, inspirational leadership in a seemingly hopeless situation by creating opportunities, supporting and mentoring, and providing solutions for gender equity. She received this award on Thursday., August 8 in New York.

“The people who know me well also know that mentoring is a passion with me,” says Dr. Brooks. “I would like to thank the sponsors of the Cinderella to CEO™ Awards for honoring me for doing what I love most. I would also like to congratulate the other nominees.”

  

SRB Communications is a full-service advertising, marketing and PR agency in Washington, D.C., with satellite offices in Baltimore and Manhattan, New York. The full-service, boutique agency specializes in multicultural markets, public relations, media relations, community outreach and broadcast production. We are storytellers who deliver integrated advertising solutions through all media channels. For more information visit www.srbcommunications.com.


Subject Matter Welcomes New Vice President of Client Services

August 26, 2019

Subject Matter announced today that Yolanda Brignoni will join the firm as Vice President of Client Services. Brignoni comes to Subject Matter after eight years with AARP, where she led integrated communications campaigns and crisis response for its health initiatives and campaigns.

"Yolanda deepens the experience of our client service team and brings an important skillset centered on strategic campaigns and high-profile events that are increasingly in demand by our clients. She will make a big difference," said founding partner Paul Frick. "Her experience in the non-profit, public policy and advocacy sectors make her a great addition to the team."

Brignoni has a proven track record of creating and implementing successful communications campaigns that inspire and drive action. In her most recent role as Strategic Communications Director of Integrated Communications & Marketing, she designed and directed communications strategies for key AARP health initiatives and major events, including the creation of the Global Council on Brain Health, the launch of the AARP Brain Health Fund and the rollout of AARP Foundation's first-ever Senior Hunger Awareness Month. She also provided strategy for AARP's health advocacy communications campaigns to inform and activate AARP's membership around key policy legislation.

Prior to AARP, Brignoni was Communications Director at the United Nations Foundation, a non-profit that supports the UN's mission of driving global progress, where she provided communications strategy for the Women and Population division and helped launch the UN Foundation's "Girl Up" campaign, a global effort to highlight UN programs for adolescent girls.

"I could not be more pleased to be joining Subject Matter to help lead its critical work in strategic communications that will continue to transform the local and national landscape for clients. Subject Matter is on the cutting edge of developing attention-grabbing campaigns that provoke thought and action. I look forward to being a part of its innovative team as it continues to break the mold in strategic communications," said Brignoni.

In her two decades of experience in the public relations, advertising and advocacy sectors, Brignoni's work has been recognized by PR News, PR Week and the Georgia Press Association.


Spencer Ramsey Joins MDB Communications Account Management Team 

August 19, 2019

RamseySpencer Ramsey is the latest addition to the MDB Communications Account Management team.

Supporting several of the agency’s consumer accounts, Spencer will work on various client brands including The DC Lottery and Roy Rogers Restaurants.

Prior to joining MDB as an Account Coordinator, Spencer’s agency experience includes working for the, The Navajo Nation Gaming Enterprise account which spans across four properties including Twin Arrows Casino/Resort in Flagstaff Arizona. Spencer assumed supporting roles in campaign development and monitoring, managing deadlines and various client-service management skills. Spencer is Google-Certified and has contributed to the creation of social media content and developing performance dashboards.

A Towson State University graduate, with a BS in Business Administration and a concentration in entrepreneurship, Spencer is also an avid volunteer in educating minors in financial literacy.

About MDB Communications, Inc.
MDB Communications is a full-service, data-driven, advertising and marketing communications firm, headquartered in Washington DC. In addition to clients such as the Newseum, Chevy Chase Trust, the D.C. Lottery, Roy Rogers Restaurants, Fannie Mae and Destination DC, MDB has worked on a pro-bono basis for Samaritan Inns for the homeless, March of Dimes and the Partnership for a Drug-Free America. Visit MDB online at www.mdbcomm.com.


Robyn Loube Named Vice President East Coast Operations  

August 14, 2019

New role puts her in charge of Washington, Atlanta and Little Rock, Arkansas offices

Robyn Loube has been promoted to vice president of East Coast operations for the cross-cultural advertising agency, Sensis. Loube will oversee the offices in Washington, Atlanta and Little Rock, Arkansas.

“Robyn has been a major driver of our growth in the eastern United States,” said Sensis President Jose Villa. “She established herself by leading our federal business development. Then she successfully launched our Atlanta office, while continuing to drive our growth across our various offices.”

Loube joined Sensis in 2011 leading business development for the newly opened Washington office. She secured contracts with FDA Center for Tobacco Products, Centers for Disease Control and Prevention, Centers for Medicare and Medicaid Services, and Department of Homeland Security U.S. Citizenship and Immigration Services, to name a few. In 2015 she opened Sensis Atlanta to serve several CDC accounts and has been responsible for business development efforts across all offices, including locations in Los Angeles and Austin, Texas.

“I appreciate the opportunities and the potential that come with leading these great teams,” Loube said. “I’m very excited to expand the work I’m doing to include more contact with people in D.C. That’s where I got my start in business development and where Sensis has enjoyed a considerable level of success. I look forward to building on that as we extend our relationships in the region.”

About Sensis
Sensis is a cross-cultural marketing agency driving behavior change. The full-service ad agency develops research-based marketing programs that drive measurable ROI. Moving beyond cultural boxes, we create useful, digitally relevant content that embraces the diversity of the U.S., helping brands culturally cross over. Sensis works across a number of industries with a focus on health care, financial services, energy/utilities, CPG, education, and event/destinations sectors. In addition to its integrated advertising services, Sensis offerings include specialty practices SensisHealth, SensisChallenges SensisCMO. Based in Los Angeles, Sensis has offices in Washington; Atlanta; Austin, Texas; and Little Rock, Arkansas. Agency clients include Edward Jones, Auto Club Speedway, the U.S. Army, American Public University, the Centers for Disease Control and Prevention, Sempra Energy and AltaMed Health Services.


New Book The Agile Consumer By Greg Kihlström Discusses the Future of the Brand-Consumer Relationship

July 24, 2019

We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn’t stop there. Consumers are thinking agile as well. They are more willing to be part of product development and the process of building brands than ever before, due to a number of social, technological, and economic factors. Also, as employees, they are also more interested in sharing values with the companies they work for, and are looking for new types of management and work environments. All of this adds up to the makings of an Agile World led by newly-empowered consumers in an evolving economy.

The Agile Consumer gives practical examples of how agile thinking and approaches, as well as a shift in consumer behavior are changing the brand-consumer relationship and driving better outcomes for both. It features examples and case studies of brands like Procter & Gamble, FirstBuild, BetaBrands, Lego, Google, and others.

The Agile Consumer is Kihlström’s fifth book, and the third in his Agile series, which started with 2016’s The Agile Web, exploring how the agile methodology applied properly website design, can create dramatic improvements in their efforts. 2018’s The Agile Brand explored how brands that embrace consumer feedback and create a “living” brand that evolves over time while staying true to its values.

“I’m excited to share this third book in my Agile series which really explores the future of how brands and consumers will interact and work together with one another. Having spent my career observing this shifting landscape with the advent of the Internet, through the invention of social media, and now in a world that is dominated by a race for great customer experience, I am thrilled to share my thoughts on the future with the world.”

The book features interviews with several industry leaders, and a foreword by award-winning author and Chief Energy Office of EnergizeGrowth, Lisa Nirell. The Agile Consumer is available in print and as an ebook from Amazon and Barnes & Noble, and as an ebook from Apple Books.

About Greg Kihlstrom
Greg is an entrepreneur, author and speaker. He is currently President and Chief Experience Officer at Cravety, and was formerly SVP of Experience at Yes& after Carousel30, a digital agency he started in 2003 which was acquired by the agency.  He is an award-winning creative director and digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. He has served as Chair of the American Advertising Federation’s National Innovation Committee, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board.


Greg is host of The Agile World podcast, which launched in early 2019 and discusses the evoluation of branding and marketing. Greg’s previous book, The Agile Brand (2018) follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. His first book, The Agile Web (2016), discusses the changing landscape of digital marketing and customer experience.

He is a contributing writer to Forbes, Social Media Today, and Capitol Communicator and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and ADWKDC, among others. He has guest lectured at several schools including VCU Brandcenter, Georgetown University, American University, University of Maryland, Howard University and Virginia Tech. Learn more at: www.gregkihlstrom.com


THE WASHINGTON POST NAMES FORS MARSH GROUP A 2019 TOP WASHINGTON-AREA WORKPLACE

June 24, 2019

Fors Marsh Group (FMG)—the first Washington, DC, metro area research company to earn the B Corporation Certification—has been named one of The Washington Post’s 2019 Top Workplaces. FMG ranks 15 in the Midsize Company category.

“We are honored to be recognized as a Washington Post 2019 Top Workplace,” said Dr. Sean Marsh, CEO at FMG. “Earning a Top Workplaces ranking is a testament to our investment in talented people and a strong belief in our core values. Our core values are at the center of everything we do, and every employee is dedicated to making FMG the best possible place to work. As we continue to grow, we are determined to build from this recognition and continue to prioritize and carefully craft a healthy workplace culture that supports employee engagement.” 

“Now in its sixth year, The Post’s Top Workplaces list continues to reflect companies in the region that cultivate a connection with their workforce,” said The Washington Post Top Workplaces editor Dion Haynes. “It’s clear from the survey that these organizations share a commitment to providing support and an environment that makes employees feel valued and respected.” 

FMG has created a strong workplace built on five core values: People First, The Right Way, Purpose, Impactful Work, and Endless Pursuit of Growth. Key words that the evaluators noted as standing out about FMG’s culture included meaningful, professional, leadership, team, growing, autonomy, help, goals, and feedback. These key words that were identified by employees speak to FMG’s impactful work with organizations such as 23andMe, the U.S. Food and Drug Administration, and the Department of Defense.  Additionally, FMG has deepened its engagement within the local community by launching its community service program, Social Engagement through Research-centered Volunteerism (SERV). Through SERV and FMG’s research efforts, traditionally underserved groups in the community receive better resources and improved services.

Fors Marsh Group is always looking for passionate people to join the team. Read more about life at FMG and browse current openings in the Careers area of our website.

About Fors Marsh Group
Fors Marsh Group (FMG) applies research and strategy to improve organizational processes, business solutions, and customer experiences. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy, and consumer. FMG’s market research and customer experience research enable organizations to disrupt markets, understand or influence behavior, and drive action on a local or global scale. As a certified B Corporation, FMG’s business practices create positive impact beyond our client portfolio, extending into the community through pro bono service to nonprofits that are aligned with FMG’s corporate values.

About The Washington Post
The Washington Post is an award-winning news leader whose mission is to connect, inform, and enlighten local, national, and global readers with trustworthy reporting, in-depth analysis, and engaging opinions. It combines world-class journalism with the latest technology and tools so readers can interact with The Post anytime, anywhere.


ROY ROGERS® RESTAURANTS SELECTS MDB COMMUNICATIONS AS AGENCY OF RECORD

May 29, 2019

Roy Rogers® Restaurants announced today that it has selected MDB Communications as its agency of record. MDB will provide account planning and strategy, creative services, and media planning for the iconic 50-year-old brand, building off its core values of traditionally good food and traditionally good values.

MDB will create an integrated campaign around the four key pillars embodying Roy Rogers’ philosophy: Quality People, Quality Products, Quality Experiences, and Quality Business. The agency will employ radio, digital, print, out-of-home, experiential, and social media marketing initiatives and promotions to rebrand the iconic restaurant chain and elevate awareness and excitement throughout the MidAtlantic and Northeast regions of the United States, where the chain currently has locations and plans to expand. Public relations will also advance the brand in conjunction with promotions and expansion milestones.

“We’re delighted to have the opportunity to reignite, as well as introduce, such a beloved brand to existing and new customers. Roger Rogers is truly one of a handful of brands that evoke such loyalty from their fans. To be selected as agency of record from such a tough competitive field is an honor,” said Cary Hatch, CEO of MDB Communications.

MDB has worked with high-profile brands including Sprint, the Newseum, Destination DC, the International Spy Museum, and National Geographic.

“Being Royalists themselves, the MDB team demonstrated an immediate understanding of and enthusiasm for the opportunities that exist with Roy Rogers. MDB brings a portfolio of not only strong creative and strategic thinking, but also the tactics necessary to make these successful in execution. As we work together to create even more excitement through innovation and expansion, we expect increased interest and trial from across the region, and the country,” said Mark Jenkins, Senior Director of Marketing for Roy Rogers.

Jim Plamondon, co-owner of Roy Rogers, shared, “People have a lot of nostalgic fondness for this brand. That is an asset we definitely want to leverage going forward. But we also want to create and capitalize on relationships with new populations, whether they be up and coming generations, additional demographic groups or simply people in markets where we haven’t been before or haven’t been in a long time.”


SUBJECT MATTER WELCOMES NEW CREATIVE DIRECTOR

May 2, 2019

Subject Matter, the Creative Advocacy firm based in Washington, D.C., today announced the addition of new senior talent, with Sarah Kennedy Hillmann rejoining the firm as Creative Director.

"We could not be more excited to welcome Sarah back to the Subject Matter team," said founding partner Paul Frick. "We are sure she will be a valuable asset to the firm and her clients. With a keen understanding of client needs, Sarah is sure to deliver thoughtful, creative and compelling work, and we look forward to her leading our teams to produce the same high-caliber work as Creative Director."

Hillman rejoins the Subject Matter team after a yearlong stint with global public relations firm Weber Shandwick, where she held the title of Senior Copywriter. In this position, she served as creative lead for two of the firm's clients, working in both the government and consumer brand spaces, while also supporting a handful of other accounts, concepting, writing and producing traditional and interactive work.

Prior to Weber Shandwick, Hillmann was a Senior Copywriter at Subject Matter, where she helped launch integrated campaigns for several of the firm's top clients, ranging from large consumer brands to national trade associations and local non-profit organizations.

In her decade of experience in the advertising and public relations sectors, Hillmann's work has been recognized by Adweek, the SABRE Awards and the American Advertising Federation. "I know the value Sarah will add to any project and I'm thrilled to partner with her in her new role as Creative Director," said Kevin Richards, Chief Creative Officer.


D.C. CREATIVES HONORED, TAKE HOME MORE THAN 90 AMERICAN ADVERTISING AWARDS AT 2019 GALA

March 25, 2019

Washington, D.C.-area marketing and communications professionals come together to honor the winners of the 2019 American Advertising Awards


The American Advertising Federation DC Chapter hosted its 2019 American Advertising Awards (ADDY® Awards) Gala at the Carnegie Institution for Science on Thursday, March 21. More than 250 leading marketing and communications professionals attended the event to honor the winners of this year’s AAF DC ADDY® Awards and to celebrate the creativity and excellence of the District’s advertising community.

AAF DC received over 500 entries for the 2019 ADDY® Awards, including submissions from 67 corporations, non-profits, advertising agencies, public relations firms, digital agencies, film producers and media groups. Ten judges—including creative and art directors from major marketing and communications companies across the country—determined this year’s winners, who earned a total of 35 Gold and 57 Silver ADDY® Awards.

The Best in Show Award, the night’s top honor, was given to Ogilvy Washington for the “#22Victories” social media campaign, which helped the breastfeeding product manufacturer Medela raise awareness about how new mothers can overcome common obstacles to breastfeeding. This campaign encouraged mothers to share their unique breastfeeding journey, and aimed to support, educate and empower mothers choosing to breastfeed, even in the face of adversity, to do so for longer than the first 21 days—a milestone that one quarter of new mothers currently do not achieve. Ogilvy also earned an additional two Gold and two Silver ADDY® Awards at the Gala for other campaigns.

Two agencies received special Judge’s Awards for their work: SMITHGIFFORD for their “Revolt” public service campaign for PETA, and Admirable Devil for their brand positioning campaign for Infolock. SMITHGIFFORD took home eight additional ADDY® Awards at the Gala (five Gold and three Silver) and Admirable Devil took home four additional Gold ADDY® Awards. Other organizations taking home multiple awards included: Brand USA, which earned seven ADDY® Awards; HZ, which earned six ADDY® Awards; and Edelman, WHITE64 and Subject Matter, which each earned five ADDY® Awards. A full list of award winners can be found here.

“The District’s creators and communicators continue to generate enormous value through creativity across a wide variety of industries,” said Andy Blenkle, President of AAF DC and Vice President of Fors Marsh Group. “The creative community is strong and specialized—quiet professionals in many respects—focused on innovative thinking and effective delivery for parent companies and clients alike. This is the one time a year we pause to recognize each other’s professional and creative excellence, and advertising’s contribution to over $270 billion of economic output or sales in the DC, Virginia, and Maryland regions.”

About the American Advertising Awards
The American Advertising Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation (AAF), its chapters and districts. The ADDY® Awards Competition is the advertising industry's largest and most representative competition for creative excellence. Winners from the AAF DC ADDY® Awards will go on to compete against other winning entries from District Two, which includes New York, New Jersey, Pennsylvania, Delaware and Washington, D.C.


AAF ADCAMP ATLANTA 2019

March 21, 2019

Are you a high school student preparing for the next phase in life but are unsure of what career you’d like to pursue? If you are interested in design, writing, project management or even creative expression in general, advertising might be something to consider further. Join the American Advertising Federation as we introduce interested students to the World of Advertising, July 15-19 at AdCamp in Atlanta, Ga. Early registration is open now. Scholarships are available! To register: https://form.jotform.com/90724597490164.

For more information, contact: Melony Hughes at [email protected] or Ayanna Jackson at [email protected].


NEW PODCAST THE AGILE WORLD BY GREG KIHLSTRÖM DISCUSSES THE EVOLVING BRAND-CONSUMER RELATIONSHIP

March 12, 2019

Greg Kihlström, SVP Experience at Yes& and author of The Agile Brand, has launched a new podcast entitled The Agile World. It will provide marketers, branding professionals, digital strategists, and customer experience experts a fresh perspective on the continually evolving dynamic between brands and consumers.

Over 52 weekly episodes, season one of The Agile World podcast will help listeners make sense of a fast-changing brand and consumer landscape. Exploring the origins of the brand-consumer relationship and how modern organizations must adapt to survive, the podcast features thoughts and ideas from Greg Kihlström’s popular Agile series of books, his articles featured on publications such as Forbes, The Washington Post, and Social Media Today, and his international speaking appearances.

The Agile World podcast accompanies Greg Kihlström’s Agile series of books. To be released in late summer 2019, The Agile Consumer will be the third book in Kihlström’s Agile series. The series started with 2016’s The Agile Web, which explores how the agile methodology applied properly website design and marketing can create dramatic improvements in their results. 2018’s The Agile Brand explored how brands that embrace consumer feedback and create a “living” brand that evolves over time while staying true to its values. The Agile World will be available on all major podcast outlets. http://theagile.world

About The Agile World 
We are living in an agile world. What started with technologists and marketers who were early adopters of the agile methodology and way of thinking has spread across entire organizations, and didn’t stop there. Consumers are thinking more agile as well. They are more willing to be part of product development and the process of building brands than ever before, due to a number of social, technological, and economic factors. Also, as employees, these consumers are also more interested in sharing values with the companies they work for, and are looking for new types of management and work environments that embrace their individuality and desire to contribute more quickly in tangible ways. All of this adds up to the makings of an Agile World led by newly-empowered consumers in an evolving economy.

The Agile World podcast accompanies Greg Kihlström’s Agile series of books. To be released in late summer 2019, The Agile Consumer will be the third book in Kihlström’s Agile series. The series started with 2016’s The Agile Web, which explores how the agile methodology applied properly website design and marketing can create dramatic improvements in their results. 2018’s The Agile Brand explored how brands that embrace consumer feedback and create a “living” brand that evolves over time while staying true to its values. The Agile World will be available on all major podcast outlets. http://theagile.world

About Greg Kihlström
Greg is SVP of Experience at Yes&, a performance-driven marketing agency in the Washington, DC region. He was the founder of Carousel30, a digital agency he started in 2003 which was acquired in late 2017 by Yes&. He is an award-winning creative director and digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. He is currently serving as Vice President on the American Advertising Federation District 2 (Mid-Atlantic Region) Board of Directors, Chair of the American Advertising Federation’s National Innovation Committee, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board.

Greg’s latest book, The Agile Brand (2018) follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. His first book, The Agile Web (2016), discusses the changing landscape of digital marketing and customer experience.

He is a regular contributing writer to Forbes, Social Media Today, iMedia Connection, and Capitol Communicator and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and ADWKDC, among others. He has guest lectured at several schools including VCU Brandcenter, Georgetown University, American University, University of Maryland, Howard University and Virginia Tech. Learn more at www.gregkihlstrom.com.


WELCOME TO U.GROUP

March 4, 2019 Ed. note: This article was originally published by U. Group CEO, Lena Trudeau.

On behalf of everyone on our team, I’d like to start by saying hello. We're U. Group. It’s nice to meet you.

We’re an Advanced Technology and Creative Design company founded through the merging of ByteCubed and CHIEF. Together as U.Group, we’re using our expanded capabilities to understand your challenges, your organizations, and your operating environments so that we can create cutting-edge solutions designed for those specific needs.

U.Group combines the skills and experience of our deep tech bench with industry-leading domain expertise. Big data, advanced algorithms, mixed reality—these are just a few of the very powerful tools with which we work. But in some ways our most important resource is the empathy we bring to our work, because we know that at the end of the day, what we do is all about people. This is what enables us to help clients address some of the most difficult challenges of our time.

So how is that different, how does it improve on what you have already come to expect from ByteCubed and CHIEF? Now when we deliver data science and software, we also bring PhDs, MBAs, and economists who can put it all in the context of the business, regulatory, and policy environments in which you operate. And now on the creative side, the solutions we provide are backed by the technical muscle that makes them actionable and scalable.

Most important, we’re doubling down on our commitment to you. Every day at our East Coast, West Coast, and client-site offices, we’re putting everything we have into better understanding who you are and where you’re coming from, in a way that’s both technical and personal. We put you—our clients, customers, and partners—at the center.

From building powerful brands for the Chan Zuckerberg Initiative and advanced mixed reality NFL training programs, to diving deep into complex user experience challenges for the Federal Trade Commission and expanding the ecosystem of business partnerships for the Department of Defense, the guiding principle of our approach remains constant: every time, we find new ways of seeing and solving problems through the right calibration of creativity and technology, and we never lose our focus on you.

So if we haven’t met you yet, we would love to get acquainted. Let's be in touch. We’ve been talking a lot about us, but we’re really looking forward to learning more about you.

About: Born out of ByteCubed and CHIEF, U.Group is an Advanced Technology and Creative Design Company committed to achieving your strategic goals. To learn more, visit www.U.group


NHTSA AWARDS FORS MARSH GROUP CONTRACT TO UNDERSTAND TRAFFIC ATTITUDES AND IMPROVE HIGHWAY SAFETY

January 2, 2019

The National Highway Traffic Safety Administration (NHTSA) awarded Fors Marsh Group (FMG) a contract to study Americans’ attitudes and perceptions toward traffic safety behaviors in order to develop more effective highway safety programs leading to a reduction in traffic-related injuries.

For NHTSA, FMG will conduct an exhaustive literature review to uncover the best methods and data sources for measuring changes in public attitudes. FMG will then create methodology plans to enable NHTSA to accurately and affordably measure changes in community attitudes toward safety. Over a period of 24 months, FMG will provide NHTSA with clear benchmarks to evaluate attitude changes as well as to identify policies and strategies to better protect Americans and their families when driving on highways and rural roads. NHTSA will leverage these findings to build effective programs that will reduce deaths, injuries, and economic losses due to motor vehicle crashes on American roadways.

“We are proud to have been selected by NHSTA to conduct this important work,” said Ben Garthwaite, Senior Vice President of Business, Fors Marsh Group. “This was a competitive task order—with strong bids from competitors, including ICF, NORC, Ipsos, and RTI—and the project award is evidence that FMG’s expertise in large-scale research efforts is recognized as impactful, cost effective, and rigorously implemented to yield the insight required to achieve desired outcomes.”

“As a Certified B Corp, FMG is honored to help NHTSA accomplish its mission and make an impact,” said Sean Marsh, CEO, Fors Marsh Group. “By providing this critical research, FMG is partnering with NHTSA to help create safety countermeasures that will improve traffic safety, eliminate preventable injuries and deaths, and reduce economic costs associated with vehicle use and highway travel.” To learn more about Fors Marsh Group’s market research, program evaluation, and surveys and data collection capabilities, visit our Capabilities page.